A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’
Katika kikao chake cha Chumba cha Kucheza kwenye IMEX America, "Je! Unatatua shida isiyofaa?" aliwaonyesha waliohudhuria jinsi ya kukabiliana na changamoto kutoka kwa mtazamo mpya ili kupata maoni mapya na kubuni. Susan, ambaye hufanya kozi ya kufikiria kwa ubunifu katika Chuo Kikuu cha Harvard, anaelezea, "Einstein alisema 'Ikiwa ningekuwa na saa moja ya kusuluhisha shida, ningetumia dakika 55 kufikiria juu ya shida na dakika tano kufikiria suluhisho."
Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”
Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.
Kutoka kwa matukio ya mkutano wa baadaye kwa washiriki wa mkutano ujao. Shawna Suckow, mwanzilishi wa SPIN: Mtandao wa Sekta ya Washauri Wakuu, alitoa kikao juu ya Wauzaji: jinsi ya kuungana vizuri na mipango ya leo. Shawna alielezea jinsi ya "kuvunja machafuko" na kujenga uhusiano kupitia ushuhuda wa mteja na mitandao ya ana kwa ana na pia vidokezo bora vya mazoezi ya mawasiliano ya media ya kijamii.
Mawasiliano na kukuza uhusiano uliunda msingi wa spika mkuu wa MPI Tami Evans. Aliwahimiza waliohudhuria kukumbatia "dork yao ya ndani" kama njia ya kuungana kweli na watu na kuongeza ushiriki na tija. Kujikiri "mtumaini wa kudumu," Tami aliwashauri wajumbe "kuweka ukamilifu kwa mapumziko" kwa kupendelea kukumbatia utu na shauku katika maneno yake matamu ya Nusu kamili: kuamsha matumaini na ujuzi mwingine mgumu wa laini. Njia yake kamili ya glasi nusu iliwahimiza wapangaji kuwa na furaha na afya njema katika maisha yao ya kitaalam na ya kibinafsi.
Aliwaacha wajumbe wakiwa na nguvu kabla ya siku ya mwisho ya onyesho kama Joanne Dennison kutoka Mradi wa Mafanikio ya Kawaida, ambaye alihudhuria mada kuu, akielezea:
“Tami alitikisa! Aliwaonyesha watu jinsi ya kuhamisha ujumbe wake mzuri kwa kazi yao kwenye sakafu ya onyesho. Kwa kweli alikuwa mzungumzaji mwenye nguvu - kamili kwa siku yetu ya mwisho hapa IMEX. ”
IMEX America kwa sasa inafanyika katika Sands Expo na Kituo cha Mkutano huko The Venetian® | Palazzo® Las Vegas kutoka Oktoba 18-20, 2016, iliyotanguliwa na Smart Jumatatu, Oktoba 17.
eTN ni mshirika wa media kwa IMEX.
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