Jamaica seeks to secure 50,000 German tourists by 2020

With Jamaica welcoming just over 20,000 German tourists last year, Jamaica Tourism Minister Hon. Edmund Bartlett has mandated the Jamaica Tourist Board (JTB) and key tourism officials to double that number to 50,000 German tourist arrivals to the island by 2020.

He made the point while meeting with the leadership of the world’s largest tour company, TUI Group, in Berlin, Germany. Minister Bartlett noted that the Tourism Ministry and the JTB will be working closely with TUI to achieve the target. TUI Group brought over 150,000 tourists to Jamaica’s shores last year.

TUI Group ni kampuni kubwa zaidi ya burudani, usafiri na utalii ulimwenguni, na inamiliki mashirika ya kusafiri, hoteli, mashirika ya ndege, meli za baharini na maduka ya rejareja. Kikundi hicho kinamiliki mashirika sita ya ndege ya Uropa - meli kubwa zaidi ya likizo huko Uropa - na waendeshaji tisa wa ziara huko Uropa. TUI imeorodheshwa kwa pamoja kwenye Soko la Hisa la Frankfurt na Soko la Hisa la London kama sehemu ya FTSE 100 Index.


Mkurugenzi wa Bodi Mwandamizi wa TUI David Burling akibainisha nafasi muhimu ya Jamaica katika mipango ya ukuaji wa kampuni kwa miaka 5 ijayo, aliangazia "marudio ya kisiwa" na utamaduni tajiri sana na biashara ya kurudia sana. Alimhimiza Waziri kuongeza hesabu ya chumba cha hoteli cha Jamaica ili kuhakikisha biashara na ukuaji zaidi katika miaka ijayo.

Wakati huo huo, Bartlett aliangazia mtiririko wa uwekezaji wa hoteli ambayo sasa imekamilika au kwa awamu ya ujenzi kusaidia na kuongezeka kwa mahitaji.

Bartlett ambaye alijiunga na Ujerumani na Mkurugenzi wa Utalii, Paul Pennicook; Mshauri Mwandamizi na Mkakati Mkakati wa Mawasiliano, Delano Seiveright na maafisa wengine waandamizi wa utalii walitangaza mapema wiki kwamba moja ya mashirika ya ndege ya Ulaya, Eurowings, kampuni tanzu ya kampuni kubwa zaidi ya ndege duniani, Lufthansa, itaanza kufanya kazi mara mbili kwa wiki huduma iliyopangwa kati ya shirika la Ujerumani mkoa mkubwa wa miji na Montego Bay kuanzia Julai 3 mwaka huu.

Ndege zilizopangwa zitafanya kazi kila Jumatatu na Ijumaa kutoka Cologne / Bonn, na zitatumia ndege zao za Airbus 330 ambazo zina viti 310. Ndege zitaanza kutoka Julai 3 hadi Oktoba 27, 2017 na zitaleta viti zaidi ya 10,000 kutoka Ujerumani kwa msimu wa joto. Tayari Eurowings imemjulisha Bartlett na timu yake kwamba wataongeza huduma hadi msimu wa baridi na viti hivyo kufunguliwa kwa kuuza ndani ya siku.

Huduma mpya iliyopangwa itasaidia huduma za kukodisha za kila wiki zinazoendeshwa na msafirishaji wa ndege wa Ujerumani Condor kutoka miji ya Ujerumani ya Frankfurt na Munich kwenda Montego Bay.

Seiveright alibainisha kuwa Ujerumani inatafutwa upasuaji na Bartlett wakati anaongeza juhudi za kukuza sekta ya utalii ya Jamaica na kuchangia kwa kiasi kikubwa ukuaji na maendeleo ya nchi hiyo.

Bartlett na timu yake hivi karibuni waliondoka Berlin, Ujerumani baada ya kushiriki katika biashara kubwa zaidi ya utalii ulimwenguni, ITB Berlin na Jukwaa la Kimataifa la Uwekezaji wa Hoteli.

Bartlett kufuatia mkutano na Wajumbe wa Heshima wa Jamaika kutoka pande zote za Ujerumani na Ulaya kwa ujumla katika Ubalozi wa Jamaica huko Berlin, aliashiria nia yake ya kuteua Wajumbe kadhaa wa Heshima wa Jamaika huko Uropa kama Washauri wa Utalii wasiolipwa ofisini kwake, kwani anafanya kazi katika kukuza sehemu kubwa ya soko. kwa watalii kwenda Jamaica kutoka nchi kadhaa muhimu za Uropa pamoja na Ujerumani.
Atakamilisha hatua hiyo kufuatia mashauriano na Waziri wa Mambo ya nje na Biashara ya Nje, Mhe. Kamina Johnson-Smith.

Bartlett also participated in a special press briefing to boost publicity worldwide for the United Nations World Tourism Organization’s (UNWTO) historic Global Conference on Building Partnerships for Sustainable Tourism for Development, which has now seen the World Bank Group come on board as partners. The event, which is being hosted by Jamaica, will run from November 27 to 29, 2017, at the Montego Bay Convention Centre.


PHOTO: HM, TUI Meeting – Tourism Minister Edmund Bartlett and his team met with TUI Group Executives at their Berlin, Germany, office. On the left side of the table, TUI Executives (from far left) Dr. Ralf Pastleitner, Head of Brussels, Belgium Office TUI GROUP; Mr. Garry Wilson, Managing Director – Product & Purchasing TUI GROUP; Mr. David Burling, Member of the Board TUI GROUP; Mr. Frank Püttmann, Head of Public Policy TUI GROUP office Berlin; Mrs. Antonia Bouka, General Manager-Tourist Board & Hotel Partnerships Product & Purchasing TUI GROUP and a TUI Public Policy Advisor; (on the right side) Ms Michelle Fox, JTB United Kingdom Representative; Her Excellency Margaret Jobson, Ambassador to Germany; Hon. Edmund Bartlett, Minister of Tourism; Mr. Paul Pennicook, Director of Tourism; Mrs. Marcia McLaughlin, Deputy Director of Tourism; Mr. Delano Seiveright, Senior Advisor and Senior Communications Strategist;  and Mr. Gregory Shervington, (hidden), JTB Germany representative.